New Huawei Pura 80 Ultra
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Huawei, Xiaomi and Honor raised prices on multiple flagship phone models on September 1, with some configurations rising by as much as 1,000 yuan (about $140), as surging memory-chip costs squeeze margins across China's smartphone industry.

Huawei's Mate 80 lineup rose 800 yuan across the board, with the Mate 80 Pro and Pro Max climbing 1,000 yuan — pushing the top Pro Max configuration to 9,999 yuan. Its budget-oriented Enjoy 90 Pro Max rose 200 yuan. Xiaomi lifted its Xiaomi 17 series by 300 to 500 yuan, taking the 17 Pro Max from 6,499 to 6,999 yuan, and raised the Redmi K90 series and Turbo 5 Max by up to 400 yuan. Honor increased its Power2 and Magic8 models by 300 to 600 yuan.

All three companies confirmed the adjustments to China News Service. Huawei cited rising costs for key materials, Xiaomi pointed to higher procurement costs for core components, and Honor said the changes reflected its assessment of market conditions.

The increases follow a memory-chip price surge that research firm Counterpoint Research said pushed smartphone memory costs up more than 80% in the second quarter of 2026, as AI server demand pulls DRAM and NAND supply away from consumer devices. Industry blog IT Home reported that a 12GB+256GB memory package that cost roughly 500 yuan to source a year ago now costs around 2,200 yuan, making memory the single most expensive component in a modern smartphone, ahead of the processor.

TechNode reported the same set of price changes, noting they were first surfaced by a blogger and by IT Home's own checks rather than formal company announcements, before Huawei, Xiaomi and Honor customer service lines confirmed the moves.

It is Xiaomi's second price increase in a month, after adjustments on August 2. Qualcomm has told customers it will raise chip prices by a double-digit percentage on shipments from September 1, adding further pressure on device costs heading into the fourth quarter.