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Katie Boyfriend Jeans Sold Out

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Posted 19 September 2008 @ 10:53 am HKT

Luxury denim brand Prps owes a big thank you to Katie Holmes, after the actress has been seem parading around New York City in them and causing the collection to sell like hot cakes.

Prps jeans quickly sold out its first-ever women's lifestyle line. The Prps "Boyfriend Jeans" in particular received huge demand even before it was officially launched in the U.S.

Prps Jeans founder and Creative Director Donwan admits that Katie Holmes "had an influence in increased sales." Adding, "It's a refreshing alternative to the skinny jean."

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