Morgan Stanley
Hong Kong | Wednesday, 15 October 2008
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Rich begin feeling the pain in down economy

By Mark Jewell
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Posted 04 August 2008 @ 10:03 am HKT

The rich are sharing your financial pain and contributing to it.

(AP Photo/Charles Krupa)

It may have taken longer and it may not be as acute, but there are early hints that the economic slump is crimping the lifestyles of the wealthy.

They are investing more conservatively, spending less on luxury goods and are being more thrifty with their credit cards. Many are asking their personal shoppers and private-jet travel providers to seek the best deals rather than over-the-top extravagances.

That news may produce a shrug from many people who have lost their jobs or homes in this economy. The problem is that when the wealthy get stingy, it trickles down to the rest of us.

"It's a sluggish economy, and its difficulties are felt all over," said Joseph DiRenzo, a married 38-year-old father of three who left a hedge fund two years ago to enter commercial real estate.

DiRenzo says he's feeling the hit in many places, especially in the value of his house on Long Island's upscale Gold Coast in Muttontown, N.Y.

He owns the kind of place you'd expect a former hedge-fund manager would call home: six bedrooms, seven full baths, hand-crafted Italian doors throughout, high-tech security and sound systems, and 9,000 square feet of living space on 2.4 acres.

It can be had for $7 million a good deal, he says, when you consider his next-door neighbor's comparable home sold for $9 million last fall. He has cut the price twice in the 12 months it's been on the market.

DiRenzo is looking for a smaller, cheaper home. He also may buy a hybrid to supplement the two Mercedes Benzes in his heated four-car garage. And, he's driving less these days.

The DiRenzos aren't unlike many American families cutting back to weather a downturn. They're just richer.

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