Study of 'Daily Show': It's a lot like O'Reilly

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The verdict: Gatorade.

While Stewart aims most of his firepower at Republicans, the show is actually pretty balanced in its bookings, the study noted. Of the clearly partisan, 15 guests were conservative and 18 were liberal. Presumptive GOP presidential nominee John McCain was a guest on Wednesday's show.

"The fact that the lineup of guests is actually even surprised me," Rosenstiel said. "I thought going in that there weren't that many Republicans who would be willing to go on the show."

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